Should I Make Video for New Viewers or Returning Ones?
In the vast world of content creation, one question often lingers in the minds of creators: should I make videos for new viewers or returning ones? This conundrum arises due to the diverse needs and expectations of these two distinct audiences. Balancing the content to cater to both can be challenging, but it is crucial for the growth and sustainability of any channel. Let’s delve into the nuances of this dilemma and explore the best strategies to address it.
Firstly, it is essential to understand the difference between new viewers and returning ones. New viewers are individuals who have recently discovered your channel and are eager to learn more about your content. They might be intrigued by your niche or style and are seeking a reason to stay. On the other hand, returning viewers are loyal followers who have been with you since the beginning, invested in your journey, and look forward to your new content with anticipation.
To cater to new viewers, it is crucial to create engaging and informative videos that capture their interest. This means focusing on the basics, introducing your niche, and providing valuable insights. By doing so, you can establish a strong foundation for your channel and attract a steady stream of new subscribers. Some tips for creating videos for new viewers include:
1. Keep the content simple and straightforward, avoiding complex jargon or assumptions about their prior knowledge.
2. Showcase your unique style and personality to make your channel memorable.
3. Provide clear and concise explanations, ensuring that your audience can easily follow along.
4. Include engaging visuals and animations to make the content more appealing.
On the other hand, returning viewers expect more from your content. They have developed a connection with your channel and are looking for fresh, high-quality content that keeps them engaged. To cater to this audience, consider the following strategies:
1. Dive deeper into your niche, exploring new topics and angles.
2. Share behind-the-scenes content to provide a glimpse into your creative process.
3. Engage with your audience by responding to comments and incorporating their suggestions.
4. Collaborate with other creators to offer diverse perspectives and fresh content.
The key to balancing both audiences lies in creating a diverse content strategy. This means producing a mix of videos tailored for new viewers and returning ones. For instance, you can have a series of introductory videos for new viewers, while simultaneously releasing in-depth analysis or exclusive content for returning ones. This approach ensures that both groups feel valued and engaged.
In conclusion, the question of whether to make videos for new viewers or returning ones is not a one-size-fits-all answer. Instead, it requires a nuanced approach that caters to the diverse needs of your audience. By understanding the differences between these two groups and implementing a balanced content strategy, you can create a thriving channel that appeals to both new and returning viewers. Remember, the ultimate goal is to foster a loyal community that looks forward to your content and feels connected to your brand.
