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Honda’s Empire- A Comprehensive Look at the Brands it Owns

What Brands Do Honda Own?

Honda, a multinational company known for its vehicles, motorcycles, and power equipment, has expanded its portfolio over the years by acquiring various brands. This article will explore the diverse range of brands that Honda owns, showcasing its commitment to innovation and diversity in the automotive industry.

1. Acura

Acura, often referred to as Honda’s luxury division, was established in 1986. The brand focuses on producing high-quality vehicles that offer luxury, performance, and advanced technology. Acura’s lineup includes sedans, coupes, SUVs, and crossovers, catering to a wide range of customers.

2. HondaJet

HondaJet is a brand under the Honda Aircraft Company, which specializes in the design, development, and production of light business jets. The HondaJet is known for its advanced technology, including the Over-The-Wing Engine Mount (OTWEM) system, which provides better fuel efficiency and reduced noise.

3. Fitwell

Fitwell is a brand that focuses on health and wellness products. Launched in 2019, Fitwell offers a range of fitness equipment, such as treadmills, elliptical machines, and exercise bikes. The brand aims to provide affordable and accessible health solutions to people around the world.

4. Power Equipment

Honda is renowned for its power equipment, which includes generators, lawn mowers, snow blowers, and other outdoor power equipment. The brand’s power equipment is known for its reliability, durability, and innovative technology, making it a popular choice among consumers.

5. Grom

Grom is a brand that produces motorcycles for young riders. The brand offers a range of motorcycles designed for beginners, focusing on safety, ease of use, and affordability. Grom motorcycles have gained popularity among young riders for their fun and practical design.

6. Mugen

Mugen is a tuning and performance brand that was founded by Hirotoshi Honda, the son of Honda’s founder Soichiro Honda. The brand specializes in modifying and enhancing Honda vehicles, including motorcycles, cars, and Formula 1 race cars. Mugen is known for its cutting-edge technology and racing expertise.

7. Swell

Swell is a brand that produces outdoor and lifestyle products, including clothing, accessories, and camping gear. The brand focuses on sustainability and quality, offering products that are designed to last and minimize environmental impact.

In conclusion, Honda’s diverse portfolio of brands reflects its commitment to innovation and expansion in various industries. From luxury vehicles to outdoor equipment, Honda continues to push the boundaries of technology and design, making it a leader in the global market.

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